The real power of ‘Know, Like & Trust’ in impact measurement

So much of ‘marketing talk’ is a load of rubbish; overused clichés that have been done to death.

Take ‘know, like and trust’ for example. We’ve all heard it. And we’ve all thought “Yeah, yeah, next”.

But actually, the ‘know, like and trust’ mantra is really smart when it comes to impact measurement; in fact, it’s a really important part of it.

That’s because, saying you create impact and showing it are two different things.

Let’s delve.

Alright, so if you want to build trust, you need to demonstrate your impact.

This could be the best support social enterprises have ever had

A single book has never had such an impact on me as this one has…

From What is to What if by Rob Hopkins (thanks Servane Mouazan from Ogunte for the recommendation), has given me the kick up the ass I need to up my goals.

The goal being to seriously ramp up and improve what social enterprise support looks like for both organisations and individuals.

And, if you’ve ever read any of my stuff before, you know that it will take nothing short of a practical, impact-led approach.

Because, let’s face it, we’ve been getting it wrong for too long now, it’s a joke.

The simpler way to measure your impact

Impact measurement is difficult. At least, this is what you all keep telling me, and you know because you’ve tried.

And I’m going to make a sweeping assumption that your efforts have gone something like this…

1. You’re a bloody good (and smart) person, so you know that measuring your impact is a great thing
2. So, you tried to measure everything based on a number of different stakeholders
3. You created loads of long questionnaires and told your staff they needed to complete them
4. Your funders and commissioners then asked you to collect more data, and annoyingly gave you more forms to fill in
5. You passed these on to your staff, to which they were like “Err…what’s the point?” so didn’t bother…
6. Then the quarterly report was due to your funder, and you’re no further on than when you started